From generating traffic to getting the customers’ first purchases and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business.
In Customer Manipulation, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy-to-follow system for growing your sales.
What you’ll learn in Customer Manipulation:
- Why it’s essential to embrace manipulation in marketing
- Why unethical manipulation will kill your business
- How to work out which part of the business needs your attention
- What website, marketing, customer service, or product optimization you need to do next
- Lots of simple ways to increase your conversation rate
And hundreds of ways to get more people to buy!
Who this book is for:
- Business owners and managers
- Anyone who wants more customers