Tell us about yourself.
I am Dr. Muhammad Atique, a proud Pakistani, an author, researcher, and digital media expert with over 15 years of combined experience in academia and the media industry. My work primarily focuses on digital media, technology, and culture. I hold a PhD in Public Policy and Administration, a Master’s in Public Administration specializing in Digital Government, and a Master’s in Mass Communication. Over the years, I have worked as a Senior Lecturer in Digital Media, a broadcast journalist, and a researcher with several international publications.
My latest book, Digitally Hijacked: The Age of Influence, explores how social media and AI are shaping our perception, communication, and reality. I am passionate about digital literacy and helping people critically engage with technology in an era of overwhelming digital influence.

Where did you grow up, and how did this influence your writing?
I grew up in Pakistan's capital, Islamabad, a beautiful city in a country rich in diverse cultures. We often learn and speak many languages, and I speak and understand Punjabi, Urdu, English, Arabic, and I also understand and speak Chinese. This environment, along with my exposure to media history and political discourse, helped me realize the power of media from an early age—how it shapes narratives, influences society, and can be used both as a tool for empowerment and manipulation.

My journalism career allowed me to witness firsthand how digital media was transforming public discourse. Later, my experiences in Pakistan, China, and the US broadened my perspective on digital governance, technology adoption, and media culture. These experiences significantly shaped my writing, pushing me to explore the intersection of media, technology, and societal transformation.

What was your journey to getting published like?
My journey to publishing was both challenging and rewarding. Coming from a background in broadcast journalism and academia, I was accustomed to writing research papers and opinion pieces like short articles, but transitioning into book writing required a different approach.

Initially, I explored various publishing options, including traditional and hybrid publishing models. But later my book Digitally Hijacked was eventually picked up by Wipf and Stock Publishers, a respected US-based publishing house. The process involved extensive revisions, working closely with editors, and ensuring the book resonated with both academic readers and general audiences.

Seeing my book come to life was an incredible experience, but I also learned that publishing is only half the battle—marketing and audience engagement are equally crucial in today’s digital world.

What’s the best piece of feedback you’ve ever received?
I’ve received a lot of positive feedback, especially on Amazon, such as:

"A great read and addition to your bookshelf!"
"A must-read on AI and social media's influence."
"Interesting read!"
"Insightful book on artificial intelligence and digital culture."
"A timely and insightful book on digitalization."
However, one of the most impactful pieces of feedback I received was:
"Your book makes readers question their digital habits in ways they never considered before. It doesn’t just inform; it challenges and transforms perspectives."

This feedback meant a lot to me because my goal has always been to spark critical thinking about our relationship with technology. Writing is not just about presenting information—it’s about provoking meaningful conversations.

What advice would you give to aspiring writers?
My advice would be…
Write with purpose: Your words should have a message, whether it’s storytelling, analysis, or commentary.
Read widely: Exposure to different writing styles will help refine your own.
Be patient: Publishing is a long process, and persistence is key.
Market your work: In today’s digital world, writers must engage with their audience beyond just writing the book.
Never fear criticism: Growth comes from feedback, so embrace constructive criticism as part of your journey.

What’s a fun fact about you that your readers might not know?
A fun fact about me that readers might not know is that I originally started studying Chartered Accountancy. However, I quickly realized that mathematics and calculations were not my strengths! I struggled with them throughout my early education. One day, I asked my physics teacher to recommend a subject that wouldn’t involve math or statistics. He suggested Mass Communication, so I decided to switch gears and enrolled in a BA in Mass Communication. That’s how my journey into the world of media and communication began!

What’s your guilty pleasure book or genre?
I have a soft spot for historical fiction, romance novels, and books on media history. While I primarily write about digital media, technology, and society, I enjoy reading about the evolution of communication and its impact on culture. Some of my favorites include The Gutenberg Galaxy by Marshall McLuhan, Amusing Ourselves to Death by Neil Postman, and nonfiction works like Slow Productivity by Cal Newport and Super Communicator by Charles Duhigg.

What’s your favorite quote about writing?
What’s your favorite quote about writing?
One quotation about use of technology "We shape our tools, and thereafter our tools shape us." – John Culkin (often attributed to Marshall McLuhan)

This perfectly captures my philosophy on media and technology—how our creations influence our thinking, behavior, and societal evolution.

When you’re not writing, how do you like to spend your time?
I enjoy reading, traveling, and listening to audiobooks while cooking or on the go. As a Pakistani, I also have a deep love for cricket and enjoy watching Pakistan's matches. I’m passionate about engaging in intellectual discussions on media, technology, and policy. Additionally, I love networking with fellow scholars and professionals at academic conferences, workshops, and forums like the American Society of Public Administration and the International Communication Association.

Do you remember the first story you ever read, and the impact it had on you?
As a Pakistani, I grew up with stories about British-occupied India, the history of the Ottoman Empire (Mughal Empire), Indian Muslims, and the independence movements of both India and Pakistan. These historical stories have always fascinated me and shaped my understanding of our shared past.

One of the first books that had a deep impact on me was George Orwell's 1984. It profoundly shaped my understanding of media, surveillance, and propaganda—themes that continue to influence my writing today.

What has inspired you and your writing style?
My writing is heavily influenced by media theorists like Marshall McLuhan, Neil Postman (Amusing Ourselves to Death: Public Discourse in the Age of Show Business), and Shoshana Zuboff (The Age of Surveillance Capitalism) and work of Yuval Noah Harari (NEXUS). Their critical insights into technology and communication have shaped how I analyze digital culture.

Additionally, my experience in broadcast journalism has helped me develop a concise, engaging, and accessible writing style.

How do you deal with negative reviews?
I view them as opportunities for self growth in writing and thoughts because every reader has a unique perspective, and while some criticisms are subjective, others provide valuable insights. Instead of taking them personally, I analyze whether they offer constructive feedback that can improve my future writing.

How do you connect with your readers?
I engage with my readers through:

Social media platforms such as (LinkedIn, BlueSky, Substack, Medium, Facebook and X , etc.)
Podcasts and interviews on YouTube etc.
Academic conferences and forums
Book giveaways and discussions
I encourage open dialogue and love hearing how my book has influenced people's perspectives.

What’s next for you as a writer?
I’m currently working on my next book, Digital Media Culture and Transformation, which will further explore how technology shapes human behavior, culture, and governance. I also plan to expand my contributions to academic research and public discourse through articles and policy discussions.

Are there any Easter eggs or hidden messages in your work?
Yes! In Digitally Hijacked: The Age of Influence, I've included subtle references to historical media shifts, the role of algorithms, and how social media and AI are reshaping our reality by influencing our decisions and choices. Additionally, I’ve incorporated media theorists' perspectives, as well as discussion questions and illustrations in each chapter, to encourage deeper reflection on our digital habits.

How do you approach writing dialogue for your characters?
While my work is nonfiction, I incorporate real-world scenarios and case studies to make abstract concepts more relatable. I also analyze contemporary digital conversations to reflect the tone and language people use in today’s digital landscape.

If you could share one thing with your fans, what would that be?
I would say: Be mindful of how digital platforms shape your thoughts, behaviors, and decisions. Technology is a powerful tool, but it should serve you—not control you. Stay curious, question everything, value real human relationships over technology, stay close to nature to enjoy real life, and never stop learning.

Muhammad Atique’s Author Websites and Profiles
Website
Amazon Profile
Goodreads Profile
BookBub Profile

Muhammad Atique’s Social Media Links
Facebook Page
Twitter
Instagram
LinkedIn
Pinterest
YouTube Account
BlueSky
Threads

All information in this post is presented “as is” supplied by the author. We don’t edit to allow you the reader to hear the author in their own voice.

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